The Roman Church shouldn't do stuff like this...it's too easy to mock.
From AP: "In a YouTube parody of the popular ads for ShamWow absorbent towels, a priestly pitchman named Father Vic calls on Roman Catholics in Brooklyn, Queens and Long Island to partake. As Father Vic says, 'Nothing soothes the soul like a true confession.'"
It must be working. The number of folks wanting to clean their dirty, rotten souls has increased.
Check it out: http://www.soulwow.com/