Thursday, July 10, 2008

The Pledge of Allegiance - A sales gimmick

Have you ever wondered why people pledge allegiance to a flag? As a school teacher I asked that question almost every day. First period, a voice over the squawk box, "Please rise for the Pledge of Allegiance." My ragtag bunch of students moaned and stumbled to their feet, swiped at their chests with their hands and mumbled the Pledge, collapsing with a sigh into their seats as the last syllables faded away.

A flag is an ensign, a symbol of something else. The American flag presumably symbolizes the United States of America. But why not pledge allegiance to the United States. Why add a middleman, or middleflag, so to speak?

Stardust at God is for Suckers published a post on July 7, containing a letter written by author/photographer, Paul M. Howey. It is replicated below.


"Independence Day - a perfect time for some independent thinking. On this all-American day of apple pie, parades and fireworks, what better time to question why we pledge 'allegiance' to a flag.

"We say the Pledge of Allegiance at lot, mechanically mouthing the words without truly understanding them or their history. Are we deluding ourselves into believing this somehow renders us more patriotic?

"At the risk of sounding like Cliff from 'Cheers,' here are some little-known facts, Norm.

"Conservatives are up in arms about presidential candidates wearing flag pins. I'll bet precious few of them, however, are aware the Pledge of Allegiance was written by a left-winger, a socialist even, and that corporate profits were the sole motivating factor behind it.

"Francis Bellamy penned the Pledge in 1892. Bellamy was a Baptist minister, a Christian socialist, and an extreme nationalist whose sermons ('Jesus the Socialist,' for one) eventually got him booted from the church.

"He then landed a job with Youth's Companion, a magazine that also happened to be in the business of selling flags. The magazine's owners decided they needed to boost flag sales. They came up with a marketing gimmick.

"They engineered a deal with the National Education Association to celebrate the 400th anniversary of Christopher Columbus landing in the New World. By agreement, all the schools in the country were to have flag ceremonies, and naturally they would all need to have flags. To cement the deal, they had Bellamy write the following pledge that youngsters all over the country would be required to say:

"I pledge allegiance to my Flag and to the Republic for which it stands, one nation indivisible, with liberty and justice for all.

"'One nation indivisible' was a phrase Bellamy used to drive home the fact that the states had no inherent right of secession. The Civil War was still fresh on the minds of Americans, and the Northerners wanted to be sure the Southerners understood the new rules.

"Socialist that he was, Francis had wanted to include 'equality for all' in his Pledge, but he knew that states' superintendents of education--who generally did not support equality for women or for African-Americans--would object. That could hurt flag sales (the Pledge was, after all, just an advertising ploy meant to peddle more flags), and so he dropped the idea.

"The last change to the Pledge came in 1954. In response to the 'Red Scare' of the McCarthy era, the words 'under God' were added, supposed to show that we rejected the godless precepts of Communism. Otherwise patriotic atheists and agnostics were not consulted.

"Sadly, the Pledge of Allegiance was but an ad campaign created to bolster a corporation's bottom line. Perhaps worse, it was worded to be politically expedient rather than politically correct.

"We're about the only nation to 'pledge allegiance' to a flag, and we do it without even understanding why we do so. Perhaps it's time to consider retiring this anachronistic practice, or at least find a meaningful replacement."


You can find more info here, and here, and even more interesting stuff here.

1 comment:

Anonymous said...

Interesting history lesson that will be ignored by most people. I was not issued a flag pin when I enlisted in the Navy in 1944. I guess the Navy was unpatriotic. Does anyone know if flag pins were issued to the other services at the time, or now? If were taught kids more bout how our Constitution works and what it actually says, perhaps we would appreciate what we are supposed to have. If more people were taught elementary Civics, we would have a better educated electorate. If we do not know what makes our system better than others, we will never make it work. It is worth defending but not with symbols or words. It takes actions to make anything work. We have flag wavers and wearers but few are willing to serve in times of war or trouble. We hope some one else will fight for us and never fight unless needed. Patriotism has many faces. Some of the idiots haven’t a clue.
Bob Poris

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