Showing posts with label De Beers. Show all posts
Showing posts with label De Beers. Show all posts

Monday, December 8, 2008

The simple life


Page 13, Newsweek, Dec. 15, 2008.

An ad by The De Beers Family of Companies, titled "Here's to Less."

The copy begins: "Our lives are fill with things. We're overwhelmed by possessions we own but do not treasure. Stuff we buy but never love. To be thrown away in weeks rather than passed down for generations."

Blah, blah, blah.


How do we overcome this craving for things we "own but do not treasure," that "we buy but never love"?

How do we salute living with "less"?


Well, hell, we buy more. Not only that but we buy some really expensive THING, like a De Beers diamond!


How dumb do they think we are?